GOOGLE ADS FAQ
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Google Ads work in a logical, but simple manner to improve your online visibility. When users search for products or services that you provide in the search engine, Google Ads displays your ad there prominently to attract them. When the user clicks on the ad and enters your website, they might either just browse and leave or make a purchase. In order to do this effectively, you must configure the Ads to suit the right geographical parameter.
We can help you create your own Google Ads account. Once the account is created, you can click on the Campaigns icon in the section menu. In the Campaigns section, you can select a new campaign by clicking on the + button. Fill in the campaign objective and follow the prompts in Google Ads. Once you click Continue, you can start the campaign in the Google Ads account.
In Google Ads platform, you have options for different goals, campaigns and ad formats. We will use the best strategy for your business and run the Google ads campaigns across multiple verticals. Some of the common Ad forms that we use are: Responsive Search ads, Branded Search Ads, Call only Ads, Dynamic Search Ads, Display campaigns, Video Ad campaigns, Shopping campaigns, App campaigns, Physical location campaigns and more.
You can determine the target audience based on the following factors: demographic, geographic, psychographic, and behavioral segmentations. We will create the ad campaigns based on these factors and choose the best method to bring online visibility to your website.
Our digital marketing agency in Oman works for different Google Ad services that are meant to generate the ads and generate leads. Ad creation can directly lead you towards maximizing sales. Our Google Ad agency in Oman enhances the scope of the website and leads the customers towards your products or services.
We work on the analysis and reviewing of your landing page and website contents for reworking and relaunching your campaign with the ongoing business trends. We check out the relevant keywords and create the desired action for review.
There are three types of ads implemented for the Google ads, including text search, display, or video ads. Search ads are text advertisements that are displayed on the Google results page. Display ads are image-based ads, and video ads contain animated or real video advertisements.
Google ads management service in UAE is provided by Digital Links Pro for fetching more targeted customers on your website. If you plan to mark a strong business presence on the web, Google ads are a must. It can increase the business scope and enhance brand awareness. The experts give their opinion on what all advertisements can give actual results for your business. We have managed hundreds of successful Google ads and have successfully led to many business advancements through PPC campaigns.
It is very important to have high quality keywords in the Google Ads because you are trying to attract users who are searching for you, so it is important to type the words they are using. When the keyword terms match, your business will be visible to them.
The budget is calculated on a daily basis, so you need to calculate it by the number of days you are planning accordingly. You can utilize the Budget Overview and report to check the spend limit and monthly forecast.
Your Ad rank determines how eligible your Ads are and whether it is eligible to be displayed at all. Some of the factors affecting the Google Ad Rank are:
- The bid amount you are willing to spend to have your ad displayed
- Expected click-through rate or CTR
- Ad’s importance and relevance
- Quality of landing page
- Ad formats and extensions in their right format
A good CPC of Cost per Click is determined by your target ROR. For most businesses, this would be a 5:1 ratio of revenue to ad cost.
We will create the keywords that would be best suitable for your business and hence keyword research is so important. We will start the process of broadly categorizing the keywords that your site will be ranked for. Then using those keywords, we will expand each topic depending on what your customer are likely to use. We will make the keywords strong and relevant by determining their importance in the search engines. We will monitor your presence in the ranking page with these tactics and keep tweaking them so your business stays in the first page.
There is a strong difference between Google Ads and AdSense. Google Ads is more suitable for advertisers while AdSense is used by publishers. These publishers are people who are willing to sell ad space on their website. So it is important that there should be new, regular content on it.
The Campaign Performance report gives a full fledged report on how the campaign is doing when compared to similar campaigns. You can view the metrics of the campaign in the reporting dashboard, access charts and demographics.
We make sure that the ads are compliant with Google’s specifications. So we will take precautions to ensure that the ads do not violate the regulations or offend anyone.
Our team will constantly observe the Google Ads algorithms and policies and make changes on the ads and ensure that they reflect positive results.
It typically takes about 3 to 6 months.
While running an A/B test, we will create two separate versions of a particular piece of content and then display them to similarly sized audiences. Over a period of time, we will analyze which one performs better, and this would help us draw conclusions that will bring more results to the ads.
Yes, we use the latest keyword tools to gain insights into the competitive landscape for your industry.
We use a number of strategies that will work best with your business when optimizing the Google Ads for optimal performance. We focus on activities like:
- Monitoring Google Analytics and in-market segments
- Long-tail keywords
- Well-written ads using quality terms
- Getting rid of vanity metrics
We will prioritize the keywords, ad copy and campaign structure while optimizing the ads.
- Develop a strategy to bid for key terms and phrases which are frequently searched by your potential clients.
- Super-clickable ad copies, Craft tailored, that make sure more clicks on your website link leading to more sales conversions
- Perform minor changes to the website (where necessary).
- Daily observing of the campaigns
- Enhance your cost per click (by improving your quality score)
- Escalate your click-through rate (the right key phrases can make more viewers select your link)
- Monthly consultation
- Setup and tracking of conversion
- Monthly reporting
When you have High quality score for your Google Ads, it means your Ad and landing page are doing quite well, and that it is doing quite well when compared to your advertisers. It is Google’s ratings regarding the quality and relevance of your keywords and PPC ads.
Through Google AdWords Extensions, we will make your ads stand out from among all the other ads, making you different from your competitors. There are a few ways in which we can handle the Google AsWords Extensions. They are: Sitelink Extensions, Callout Extensions, Call Extensions, Price Extensions, Location Extensions and Lead Form Extensions.
Landing pages are quite important for Google Ads because they plan an important role in converting clicks into customers. So we take care to create landing pages depending on the expectations of the visitors.
Measuring and tracking the success of Google Ads campaigns ensure that your ads are moving in the right direction. This is done by calculating the ROI and CPC and monitoring these numbers over a period of time.
Through negative keywords, we can exclude those search terms that matter to the customers and exclude terms from the campaigns that are not relevant to them. This is called better targeting, and it will give you more ROI because it will actually place your ad in front of interested users.
Yes, of course. You can check our website for examples of all the successful ad campaigns that we have done in the past.
We will keep monitoring the ad performance, and will continue to make adjustments to deliver expected results. Apart from keywords, we would also place informational videos, and other forms of content to engage with the visitors.
Yes, we have an excellent team of skilled and qualified copywriters and content writers who can create unique and engaging content to attract visitors.
Through an Ad schedule, we can display the ads and change bids. We can create a maximum of 6 ad schedules for each campaign.
Ad fatigue is a situation where visitors get bored of seeing your ad several times that they turn a blind eye. We work on strategies that will maintain the freshness of your ads so the visitors will always be alerted to them. Our team works round the clock to ensure that your ads are unique and different and not just another furniture in the room.
Remarketing is a simple concept that we can employ through Google Ads to pique the interest of the visitors who visited your website once and then left without converting. Through remarketing strategies, we aim to bring them back.
Through the process of Ad testing, we can evaluate the effectiveness of the ad. This will help us see whether the ads are reaching the intended audience and achieving the desired results. Through testing processes like surveys, studies, A/B testing, we can evaluate your ads so they bring in ad revenue.
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