Digital Links started off with a Google ads audit. We found that the client was potentially wasting over 60% of their PPC budget due to misspent clicks and poor structure of their ad.
Digital Links team restructured and rewrote the ads. We focused only on the core subjects with an aim to minimize misspend and improve the conversion rate. We also made sure that their landing pages are relevant to the ads displayed so as to figure high in Google’s quality score.