SEO FAQ
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SEO, short for Search Engine Optimisation, is a set of processes that digital marketing agencies employ to improve website visibility. This would improve search engine rankings and bring your website to the top through organic or unpaid traffic. SEO is crucial for any website because it will make your website visible to a larger number of people, giving visitors an opportunity to connect with your brand and eventually, convert.
Search engines, mainly Google, prioritizes websites according to a number of factors like good content, images, quality videos and so on. Content that exhibits authoritativeness, expertise and trustworthiness are always ranked higher. Google uses complex algorithms and complex processes to rank websites according to their context and content.
No, you don’t have to be a tech expert to understand and implement SEO because that will be our job. We have dedicated teams that will work on various trendy and updated SEO techniques to improve the ranking of your website.
Keywords are specific words or phrases that users and visitors type into the search engine when they want to search for a product/information. Through keyword ranking techniques, we can incorporate the exact words and phrases that users are likely to type into the search engines and incorporate these terms into the content strategy. When this is done perfectly, search engines will be able to rank your website according to the keywords. When the strategy matches with the user’s search, your website gets ranked higher.
We will align the SEO according to your business goals and content strategy. Thus, the frequency of updations could be weekly, monthly or quarterly. We will do this consistently because consistency is paramount to establishing trust with your visitors and search engines.
Yes, social media is important for SEO. SEO in social media works a lot like with search engines. Social SEO is a practice that makes use of keywords and relevant information through closed captions, subtitles, captions, alt-text, etc.
The difference between the two is simple. Paid method is where the advertiser pays for the ads through PPC (Pay-per-click) while in organic traffic, you have traffic coming in directly, without any payments through social media posts or SEO.
In most cases, the results from SEO can be evident within a time period of 4-12 months. However, the exact timeline depends on a number of factors since it is not an immediate fix.
Though the field of SEO is constantly evolving, backlinking still remains a very viable and potent tool for driving organic traffic to websites. It can enhance search engine rankings and establish your brand as an authoritative entity.
Mobile optimisation is the process of adjusting your website’s design, page structure, layout and overall user experience so it will work perfectly across various mobile devices. With mobile optimisation, your website will work exceptionally well on mobile devices without any hindrance. Mobile optimization matters a great deal because people use their mobiles and tablets to surf the web and social media and this trend is here to stay. In fact, more and more people are turning to mobile devices for their daily needs and business. So it definitely is a crucial component.
There is always an advantage to doing local SEO, and our SEO Oman techniques will cover location-based strategies by understanding the market trends and local competitors in the area. Global SEO is more of a broader analysis because it requires understanding international competitors and market trends on a global level. That can be quite diverse too because of the cultural and regional vagrancies.
When working with a top SEO company in Dubai like Digital Links, you are working with the combined expertise and skill of highly experienced marketers and the fresh and creative ideas of our talented SEO experts. This is the best formula for success because we have innumerable formulas to improve online visibility and search engine rankings
Yes, content is the most important element in SEO services, and it has to be done by expert content marketers. Through high quality content written in a trustworthy and authoritative manner you can educate the people regarding your offerings and services. This is accentuated by SEO efforts like generating backlinks, social media marketing, guest posts and so on. We indulge in both on-page and off-page optimization techniques to bring the desired results.
The speed of your website is so important because that means increased traffic. Google considers page speed as one of the crucial factors for ranking when a user types a query in the search engine. One of the obvious ways to improve page speed is to ensure your website loads quickly and remove all the elements that might slow your website down. We can do this by compressing the images and videos into gzip files and then caching them.
With local SEO, we can target your business on the location, and interact with the customers who live in and around or are currently residing in your area. Activities like citation and link-building makes it possible for your businesses to be easily discoverable by new customers.
Your website’s design plays an important role in impacting the search engine rankings. The design should be sensible enough to make the pages load faster. This is because users are impatient, and they have a lot of options if your page takes ages to load. We make sure that the pages get loaded faster through intelligent design techniques so people can open your website and access it within a matter of seconds.
User Experience or UI is very important in SEO because it slows how easily users can find and interact with websites and web pages. When the user-experience is impressive it will naturally lead to increased traffic, more engagement and improved conversion rates. UI is directly responsible for increasing the website’s search engine rankings.
SEO algorithms keep changing a whopping 500-600 times per year, and some of the changes are really small and often do not drastically affect the search engine rankings.
While creating an ecommerce website could be easy if you don’t have any technical skills, doing SEO is a skill that requires technical expertise. We work round the clock to ensure your website is free of any technical errors, and that it is easily understood by search engines and ranked well.
We perform the following SEO services to ensure your website stays at the top. Check them out:
- Title tag optimization
- Meta tag optimization
- headings
- URL optimisation
- Image optimisation and alt tags
- Mobile optimisation
- Content management
- UX or User experience
- Page speed optimization
- Internal Linking structure
- Maintaining social media accounts
- Maintaining Google profile
- Creating a blog
- Networking with high-quality sites
On-page optimisation techniques include:
- Write excellent and engaging content.
- Strategic placement of target keywords
- Creating keyword-rich title tags.
- Write attractive meta descriptions.
- Adding headings and subheadings to the page.
- Optimize URLs.
- Add internal links.
- Add external links
and more…
Off-page optimisation techniques include:
- Social Media Marketing
- Guest posts
- Forum posting
- Creating backlinks
- Local listings
- Reviews
- Content Marketing
- Communicating with potential leads on forum sites
and more…
By measuring SEO performance, we will be able to understand how well your website is doing on the search engines, and how well it is attracting organic traffic. Here are some ways in which we measure this:
- Organic Traffic
- Keyword Rankings
- SERP visibility
- CTR or Click-Through Rate
- Bounce Rate
- Website Authority or Authority Score
- Backlinks
- Page Speed
- Engagement Time
- Conversion Rate
and more…
The timeline for the results to reflect will of course vary, but you can start seeing excellent results for your website within 6 months to one year.
We have experts managing the backlinks for your website. This is done by monitoring and analyzing the competitor links, checking and claiming lost backlinks, setting up alerts for broken backlinks, checking referral traffic from the backlinks and so on. We follow the latest trends and proven strategies for building high quality backlinks. Our team works hard to ensure all the backlinks are working and that you are generating excellent traffic from other websites.
BeonTop is one of the best SEO companies in Oman because we have a proven track of the best results for our customers. Our team of SEO experts are highly qualified in the latest techniques and will generate both paid and organic traffic that will feature your website in the top position. Boost your online presence with Digital Links and never look back.
Obviously, SEO services are very important if you want to boost online presence. With a talented team of digital markets and SEO experts in Dubai by your side, there is no looking back, especially if you are looking at more traffic and more conversions from your website. Through SEO, and property optimization techniques, your website’s visibility takes a higher note of visibility.
What sets Digital Links apart from other SEO companies in Oman is the strong leadership and teamwork in our company. We can help you achieve the best results in the ever evolving landscape of digital marketing.
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