Creating a logo alone won’t help develop a brand identity. A logo can represent a company, but a brand is more than just a logo. In fact, designing a logo is one of the primary steps to creating a unique brand identity. The majority of us are aware that any small business strategy must include developing a website. Your business’s online presence is established by having a website, which is also a valuable tool for generating leads and helping clients move through the sales process. A website offers not only useful information about your company but also speaks about the brand to connect emotionally with your target market. When it comes to luring in potential clients, the appearance, feel, and personality of your website are just as potent as the content.
Making a branded website is the key to developing an online presence that instinctively connects with your audience. You can compare a branded website to your company’s online resume. It consists of images, vibrant colors, and persuasive writing that work together to convey your brand’s personality. If you are looking for a website development company in Oman, then this is a must-read.
Why do you need a branded website?
A website that is true to your brand’s personality and image is far more effective than one that just looks nice. A website that disregards or contradicts your brand’s image is a lost opportunity to influence how the audience sees your company.
Take a moment to stand back from your business and consider yourself. It’s likely that you have a personal Facebook or Instagram account. You may add a brief profile to both social media sites, and Facebook even invites you to choose highlighted photographs.
A branded website has the advantage of enhancing consumer relationships and fostering trust. Your brand might become your customers’ closest ally if it has a personality that connects with and speaks to your target market’s wants and values.
Define your brand personality
Defining your brand is the first step in building a branded website. Consider your target audience and the brand personality that will most appeal to them after conducting market research.
Your brand’s personality is what makes it human. It consists of a collection of characteristics and actions that you use consistently throughout your brand’s voice and image.
Let’s dive into some of the specifics to create brand visuals and content for your website.
Visuals on your website can help people recognize your brand. Every visual component of your website should relate to the impression you want visitors to have of your brand.
1. Templates – You would need a website template or theme if you’re using a CMS like WordPress), unless you know how to code. Before you choose a template understand the purpose of your site. It’s necessary to first imagine the kind of site you’ll require. For example, an eCommerce website will need more features, pages, and functionality than a straightforward “Coming Soon!” landing page.
2. Logo – Your logo is the face of your brand and has a significant impact on how your website looks. Choose a logo that communicates your business’s beliefs, mission, or product. Choose fonts and icons that represent your business. For instance, a pool company may decide on a wave, sun, or fish image whereas a sportswear company may use a basketball. As per color psychology, colors can affect how customers see your business. Red and yellow denote connote youth, energy, and boldness, while green is typically connected with nature or the environment.
3.Color Scheme – Pick your color scheme as per the logo’s brand colors. While selecting colors for your website, take into account the background, navigation bars, and stand-out texts such as CTAs and headlines. Despite the fact that black and white is always a safe bet for a tidy and professional website, you can use pops of color that either match or enhance the existing color scheme of your logo.
4. Images and Illustrations – The color scheme of your brand should also match the images and illustrations you use. Don’t use Stock photos, take your own pictures or make your own illustrations. Also, watch out for color contrasts with the background or logo of your website. When you work on branding your website, take the design and content of your photos into account.
5. Layout – The design of your website is a more subdued method of educating your audience about your company. Use a website structure that allows for huge photographs and places an emphasis on visual aspects if your brand is most visually appealing—perhaps you operate a photography business or a travel blog. Regardless of your brand, your website should be easy to read, have lots of white space, and have a simple navigation bar for easy user scroll.
Branded Website Text Creation
After learning about the aesthetic components of website branding, it’s time to concentrate on your brand language. Your brand’s personality is established by the language you use, including your words, sentence structure, voice, and tone. Use your brand voice consistently throughout your website, whether it be in long-form blog entries, headlines, and CTAs.
1. Tagline – Taglines are an excellent way to promote your company’s offering or your brand’s personality or beliefs, even though not every business has one. Consider Nike’s “Just do it” slogan – it’s not only simple but memorable, catchy, and inspirational. It also conveys the brand’s principles and builds brand loyalty among consumers.
2. Blog posts – Another chance to express your brand’s individuality through written language is through blog articles. A blog post may be a reader’s initial introduction to your brand because they directly address search questions and are indexed by Google. It’s time to start a blog for your company if one doesn’t already exist. Given that it enables you to reach new consumers through SEO, long-form content is one of the most crucial and powerful organic marketing tactics.
3. Brand Story – Your brand story is a brief, straightforward narrative that describes your company’s background, inspiration, target market, current challenges, and desired future state. Explaining your business’s vision, beliefs, and goals in your brand story will help people understand who you are as a company and how you tick.
4. Website copy – Your brand voice should be used for every other website content as well. This includes the headers on your website, such as those in the navigation bar, as well as the body material, calls to action, landing pages, and FAQs. Even the smallest details of the web copy, known as microcopy, have a significant impact on how a business communicates with its audience. Always keep in mind that every single encounter you have with your audience, from lengthy, in-depth blog entries to minutely brief website content, affects how they see your company. Your brand will be stronger the more consistently you maintain your voice and tone throughout all of your written material.
One of the strongest strategies for attracting and converting leads is branding your company website in conjunction with SEO and content. Making sure that every element of your website, including the photos, layout, web copy, and blog entries, is consistent with your brand’s personality is known as website branding.
Are you ready to create an amazing website and define your brand? Then, we are here to serve you. We, at Be on Top, are the top web development company in Oman. We provide you with the best website designers, SEO experts, and content writers who will give you the best results and create the perfect brand identity for you. Reach out to us at +968 7982 1417.
