E-mail marketing is one of the earliest marketing methods which is still extensively used. E-marketing is affordable and a very an effective marketing practice. Through this you can reach a large number of audiences, constantly send updates to customers and maintain a positive connection between the current and potential customers. With many new features added in the emails, today it has also become a convenient marketing method. Promotion of your brand and other updates of business such as holiday arrivals, annual sales etc can be easily and quickly done through emails. High conversion rates are also seen through email-marketing. Digital Links, the leading digital marketing company Oman carry out excellent email marketing services that are beneficial for diverse kinds of businesses. Our professionalism and outstanding services including email marketing services have turned us into the top digital marketing company Oman.
Do’s for Mass Emails
Do try out different email formats
You never know what may attract your audience. With new and unique innovations coming up you have to try different formats that will make your target users take an action. Audience get bored or often ignore emails that are not eye catchy. Emails with images, short teasers, graphics etc can be tried out to know the preference of your potential clients.
Do subject line testing
Subject lines are very vital in each and every email. Only if the subject line is captivating will the users open the mail. Audience are majorly interested in mails that they find beneficial to them. Hence while creating the subject lines make them informative with content that is advantageous to them. Subject lines should also be short and precise. According to your business you have to create the subject lines. Subject lines styles can also be tested by using different wordings and adding interjections, emojis etc.
Do Data Collection
There are different tools available for collecting various types of data including the demographic details of the audience. These tools can help you to know your audience in a better manner and will help you to make custom emails which would assist you in better email marketing services campaigns. You can also use analytics to determine whether the strategies which you have implemented are working out or not. The different parameters in analytics can help you to determine more distinctive and unique strategies.
Don’ts for Mass Emails
Don’t Overuse graphics and images
Eventhough images and graphics are impressive, overusing graphics and images can make the readers irritated. They can also take longer time to load and may not also be compatible with different mobile devices. People are not patient nowadays and they will leave the email and will not bother to look at it again. Hence use appropriate type and number of images and add graphics that are suitable while carrying out email marketing services.
Don’t sent too many emails
Sending too many emails can make the audience annoyed. They might eventually even unsubscribe you from the mailing list and will mark your mails as spams. Therefore before sending the mails you have to plan well and the interval between the mails have to be carefully strategized and determined.
Dont’t sent the same email to everyone
The buying pattern of each person is different and it is important to segment the customers. You should not send the same email to all your audience. Your current as well as potential customers will not like it. By using analytics and demographic information you can create custom mails. Understanding the relevance of the specific mail which would influence the potential buyers can help you to create email content.
