It should not come as a surprise that in the last few years, organic reach on social media has been dropping. Social media networks have adopted algorithms that essentially place your postings in a pool of as little as 1% of your followers. This is to inspire a favorable experience for users and encourage businesses to pay-to-play. If those people respond to your postings, it will be pushed to a bigger audience. Slowly but surely, many people will begin to engage in it but only if it’s interesting.
Here are 7 tips to share your content that people will like and help grow your organic reach on social media.
1. Choose the social media platform that will work best for your company
Businesses frequently make the mistake of thinking they must be present on all social media channels when, in fact, recognizing where their target audience is and producing relevant material for that channel will enhance their efficacy. How then do you know where your audience is? Ask them! Use a poll, an email, or just call your most valuable clients to make the inquiry.
Bonus tip: Find out where your rivals are sharing social media content and do the same.
2. Optimize the platforms you use for social networking
Use the features of your social media platforms to increase their visibility. Uploading your logo, including brand photos, customizing your username to be instantly recognizable, filling up your bio with keyword-rich descriptions, and adding a trackable link to your website all help to complete your profile.
3. Publish the right blend of useful and promotional content
As a general rule, 80% of your material should be helpful to attract new followers and foster trust, and 20% should be promotional to increase sales. Think about producing and disseminating “how-to-guides,” articles, and infographics to increase your authority in your field.
4. Posting less high-quality content is preferable
Choosing to publish less frequently instead of flooding your page with anything you can find will enhance organic reach more than doing the opposite.
Extra tip: Since your company is distinct, don’t be hesitant to experiment with other frequencies to find what works.
5. Post the appropriate content
Given that the average organic reach has decreased to 1% or less, recent research has revealed that videos have the largest organic reach on Facebook by about 3%. A variety of media types should be used in social media posts, such as pictures, status updates, links, and videos. As an added bonus, track your posts to determine which sorts are performing the best using tools like Facebook Insights.
6. Get in touch with your audience
This could be the most important thing you can do to boost your social media organic reach. You establish a reputation and draw followers who are truly interested in what you’re doing by responding to comments and interacting with your audience.
7. Cross-promote on all of your social media sites
Do not pass up the chance to display the links to your social media accounts on your website, business cards, email signatures, etc. The more people that are aware of you, the wider your organic social media reach will be.
Bottomline
Optimization, user experience, and high-quality content are the three pillars of organic reach on social media. Yet to decide where to begin? Let our digital marketing assist us.
Be on Top is one of the social media agencies in Oman. We provide social media marketing in Oman for all types of businesses. Our Social Media solutions make it easy for people to connect socially using social networks, and gain insights and plans that are customized by our digital marketing experts.
Using social media marketing, you can gain more outreach to promote your brands globally. Call us today for a free consultation at +968 7982 1417.
